What does it really take to build a brand that scales? It’s not just a logo. It’s not a clever tagline. It’s the clarity behind what you say—and the alignment in how you say it.

In this episode of Influential Entrepreneurs, host Mike Saunders speaks with Jed Morley, founder and CEO of Backstory Branding.

Instead of just chasing trends or cosmetic refreshes, Jed breaks down what it means to build a brand from the inside out. He shares how companies can align their internal vision with the way customers actually experience their brand—and why that alignment drives real business results.

Why listen to this episode?

If your messaging feels scattered across teams or your story is hard to explain, this episode offers practical guidance to get it right.

Here’s what you’ll take away:

• Brand is perception—own it intentionally.
  You don’t control your brand; your audience does. Jed shares how to close the gap between intention and experience.
• A real-world case study on clarity.
  Learn how one company went from a 30-minute pitch to a one-line value proposition that instantly clicked.
• How to find message market fit.
  Discover how the right message can reduce go-to-market friction and increase traction at every stage of growth.
• A framework for team alignment.
  When everyone in your company speaks the same language, you build momentum—not confusion.
• Why sales conversations are a goldmine.
  Jed explains how frontline feedback can surface the most valuable brand insights.

Jed also offers a preview of his upcoming book, Building a Brand That Scales, which outlines the full Backstory process for helping companies clearly articulate who they are, what they do, and why it matters.

Whether you’re a founder, marketer, or revenue leader, this episode will help you sharpen your message and scale your story with purpose.

🎧 Listen to the episode
📘 Start with the Brand Assessment