The image depicts a businessman or business owner in a white shirt at the center of a whirlpool, which consists of various icons that represent branding elements, communication and media channels, such as social media, website, presentation, funnels, traffic, lead magnets, brand style guides, narrative, brand tone of voice, reviews, etc.

Get your story straight®

You can scale your brand and business when you get your story straight. We help leaders create clear, concise, consistent messaging — tailored to each target audience — so everyone on your team is aligned and always on message.

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The image depicts a businessman or business owner in a white shirt at the center of a whirlpool, which consists of various icons that represent branding elements, communication and media channels, such as social media, website, presentation, funnels, traffic, lead magnets, brand style guides, narrative, brand tone of voice, reviews, etc.The image depicts a businessman or business owner in a white shirt at the center of a whirlpool, which consists of various icons that represent branding elements, communication and media channels, such as social media, website, presentation, funnels, traffic, lead magnets, brand style guides, narrative, brand tone of voice, reviews, etc.

live up to your brand promise

Clarify Your brand Purpose

Your brand purpose is the difference you make beyond making money. Work with us to clarify your purpose and the other four elements of your brand foundation: brand position, brand promise, brand pillars and brand personality.

Several business people seeing a guiding North Star represent a brand purpose statement.

Articulate Your brand Value

Brand messaging speaks to all your audiences at a high level. Product messaging articulates your value for each audience. We'll help you create a messaging framework that includes all aspects of your functional and emotional benefits.

A picture depicts a man who represents a member of the target audience group. He receives many messages and communication from a business representative. He is receiving a lot of information, and he needs to process it. That is why messaging needs to be articulated to make this process easier for the prospective customer.

Codify Your brand Culture

Aristotle said, "We are what we repeatedly do." Codifying brand behaviors that live up to your brand promise creates a self-correcting brand culture that produces fruitful relationships with your employees and customers.

A tree with diamonds as fruits and big roots represents a brand culture that produces fruitful relationships with employees and customers under the treetop.
A composite image containing three images. Image 1 shows several business people seeing a guiding North Star represent a brand purpose statement. Image 2 depicts a man who represents a member of the target audience group. He receives many messages and communication from a business representative. He is receiving a lot of information, and he needs to process it. That is why messaging needs to be articulated to make this process easier for the prospective customer. Image 3 features a tree with diamonds as fruits and big roots represents a brand culture that produces fruitful relationships with employees and customers under the treetop.
The image depicts the Backstory Brand Wheel™ Framework with the following rings highlighted: brand foundation, brand expression and brand activation. Every ring has its elements, and each step builds on the last to complete the branding process. The wheel looks like a target with brand purpose at the center of it.
Applied Storytelling Brand Wheel™ concept used with permission
align your brand inside and out

IS YOUR brand READY TO scale?

Backstory Branding aims to create your desired brand perception with the right words, images, and experiences. The Backstory Brand Wheel™ Framework guides the branding process, so you can make and keep a differentiated brand promise at scale. Now you can track your progress and build buy-in each step of the way.

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Mock-up image of the book Building a Brand That Scales includes the book cover design consisting of seven cubes connected and built on each other.

BUILDING A BRAND 
THAT SCALES

How to Unlock the Hidden Value in Your Brand and Business

ORDER NOW

In this book you will learn how to:

Clarify your brand purpose, mission, vision, and values.

Differentiate your brand position and what you want to stand for in customers’ minds.

Articulate your brand promise, the overarching value you deliver to customers.

Define your brand pillars, your biggest differentiators and benefits.

Create your brand personality, how your brand should look, sound, and feel.

Identify your ideal customers, what they want, and why they buy.

Clarify your messaging for each audience to achieve Message Market Fit®.

Build a messaging stack that communicates your full value at each stage of the funnel.

Align your marketing, sales, client success, and product teams.

Cultivate a company culture that lives up to your brand promise.

Develop an effective brand architecture and naming strategy for your business.

Design a distinctive and timeless visual brand identity (logo) and system.

Create consistency across brand touchpoints and marketing channels.

Fuel your SEO program with authoritative, relevant content marketing.

Create copy that drives high-performing PPC ad campaigns.

Enhance your reputation and online presence with engaging blogs, articles and posts.

Our ideal reader