Gabb serves a market niche that other telecom companies have overlooked: kids participating in after-school activities and needing to stay connected to their parents and friends without unlimited access to the Internet beyond their maturity. We unlocked insights into the brand's core audience and differentiators. Now Gabb owns the "Safe Tech for Kids" space with even greater confidence expanding beyond phones to include other devices and services.

  • Brand Discovery
  • Brand Platform
  • ICPs/Personas
  • Messaging