Utah Power Credit Union

With more than 28,000 members, Utah Power Credit Union (UPCU) has created a multi-generational connection with its core customers, Utah Power employees, but it wasn't sure why. Under the leadership of Ryan Pollick, president and CEO, we unpacked the underlying reasons for their members' loyalty. Their refreshed mission statement, values and behaviors helped to codify a culture of connection for future generations.

"Jed analyzed our brand and presented his findings and recommendations at our annual Strategic Planning Meeting. The meeting was a huge success due to Jed’s methodical research and natural ability to lead. The Board accepted Jed’s recommendations, and he is now helping us implement them Company-wide."
- Ryan Pollick, President & CEO

  • Brand Discovery
  • Brand Platform
  • Core Values