340BDirect+

The US federal government created the 340B drug discount program in 1992 to make prescription medications available to more uninsured or underinsured patients. Procuity's 340BDirect+ platform streamlines the process for covered entities (hospitals) to participate in the program. We helped Procuity articulate a new value proposition for its new product offering: capture more claims, save more money and serve more patients

  • Brand Discovery
  • Narrative
  • Naming
  • Collateral