HUB International - Spectra Benefits

Spectra Benefits (now HUB International Sandy) was on a roll. A successful employee benefits company, they'd won consecutive awards for outstanding growth and wanted to keep the momentum going. We worked with Spectra's owners and head of marketing to crack the code on what their clients really want. We identified the firm's passion and turned it into a theme and path to tell their story on their terms, allowing them to play to their strengths.

"Jed helped us identify our passion, turn it into a theme, and lead us on a path to tell our story."
Brent Bennett, CEO

  • Brand Discovery
  • Brand Platform
  • ICPs/Personas