Blue Sky Energy

As a high-energy entrepreneur, investor and community leader, Alan Hall knows how to build businesses. In building a clean coal technology company called Blue Sky Energy, Alan asked us to work with his long-time friend and brand advisor, Mark Hurst, to build Blue Sky's brand platform. Then we worked collaboratively with Alan's marketing and sales teams to articulate value propositions for each audience and an overarching brand narrative for the company.

"Jed’s in-depth messaging process helped us get on the same page and bring our story to market clearly and consistently."
– Alan Hall, CEO & Founder, Blue Sky Energy

  • Brand Discovery
  • Brand Platform
  • ICPs/Personas
  • Messaging
  • Narrative