In an era when people are becoming more aware of emotional health, addressing the needs of neurodiverse folks and anxiety, in general, is top of mind. Pyvot is a line of weighted vests that feel like a hug when you wear them and burn extra calories to boot. Our consumer insight work inspired the brand's name, messaging and purpose: to make well-being routine for everyone. The product and brand are creating a new category in the wellness apparel industry.

  • Brand Discovery
  • Brand Platform
  • ICPs/Personas