Payson, Utah, was synonymous with onions even though the community hadn't grown them for decades. City leaders wanted a new identity to communicate their true values. Talking with new and long-time residents, we discovered their love of the outdoors. The city's new slogan, "Home to Adventure," reflects its residents' love of dirt biking, mountain biking, horseback riding and hunting -- and has attracted like-minded businesses to the area.

  • Brand Discovery
  • Brand Platform
  • Core Values
  • Visual Brand Identity