People can feel the spirit of community connection when they move to Mapleton, Utah. More than a plate of cookies when someone new moves in, neighbors plow snow for one another, take out trash cans and come together to celebrate community traditions large and small. Previously known for having big lots, we reframed the brand narrative to focus on Mapleton's big heart and small-town feel with a new mantra: "Small Town. Big Hearts."

  • Brand Discovery
  • Brand Platform
  • Narrative
  • Visual Brand Identity