Acuitus AG

Brothers Chris and Kenny Hunsaker grew up on a third-generation wheat and sugar beet farm in Idaho. After running a successful implement manufacturing company internationally, they developed a software platform called Acuitus Ag that achieved product-market fit. Using our iterative Message Market Fit™ process, we worked with Chris and Kenny to find words that resonate with farmers and partners to accelerate traction.

  • Brand Discovery
  • Brand Platform
  • ICPs/Personas
  • Messaging
  • Narrative
  • Website Copy