About

Backstory

Backstory Branding is a brand strategy and brand messaging consultancy. We inspire brands to live up to their promise by getting their stories straight.

Building Brands That Live Up to Their Promise

Backstory’s proven process clarifies and aligns internal brand culture with external brand promises so you can make and keep a meaningful promise. We've worked with market leaders across industries from agriculture and consumer goods to education, energy, fintech, healthcare, professional services and SaaS. Backstory offers courses, coaching and consulting services, so companies of all sizes and capabilities can reach their brand marketing goals.

Get Started

We work with Startups,
SMBs and Enterprises.

Whether your company is a startup that has yet to go to market, a small- or medium-sized business (SMB) or a large enterprise organization, we will apply the right branding principles in the right way to help you succeed.

Principles that work across industries.

Working with ambitious brands is what we do best and our branding principles apply to any industry, product or service category. Examples of the industries we’ve served include the following.

Agriculture
Apps
Cities
Compliance
Consumer Goods
Cybersecurity
Dental
Education
Energy
Financial Services
Fintech
Healthcare
Learning
Network Mktg.
Non-Profits
Outdoor
Professional Services
Real Estate
SaaS
Telecommunications

View Our Work

Jed Morley, Founder & CEO

Jed G. Morley is a brand strategist and founder of Backstory Branding where he works with leaders to build brands that scale by clarifying their purpose, articulating their value and codifying their culture. Jed’s Message Market Fit™ process guides growing companies through the iterative process of tuning their messaging to resonate with customers. Before starting Backstory, he worked in marketing and business development for startups and enterprise businesses. In his free time, Jed enjoys spending time with family, the arts, outdoor adventures and Swedish genealogy. He earned a BA in design from Brigham Young University and an MS in Integrated Marketing Communications from Northwestern University.