When his small business got hacked, Brad Caldwell couldn't find a quality security company, so he built one: SecurityMetrics. Over time, the company's story became complex. Working with Brad and his team, we created a brand platform, messaging framework and narrative that quickly conveys the company's value proposition -- "Never Have a False Sense of Security," along with audience-specific messaging.

"Jed helped us explain our value to our customers through consistent, comprehensive and easy-to-understand messaging."
– Brad Caldwell, CEO, SecurityMetrics
  • Brand Discovery
  • Brand Platform
  • ICPs/Personas
  • Messaging
  • Narrative
  • Website Copy