Ryan Wedig and his technical co-founder literally stopped customers in their tracks with an audacious claim for their first company, PrinterLogic: eliminate print servers. Their tech platform delivered as promised, accelerating dramatic growth for the company and leading to the acquisition of another tech platform. Backstory helped the company clarify and package both stories under a new company name and identity. Now Vasion is creating a new S-curve of growth for the business.

"I asked Jed to guide us through the process of creating a new branding framework. He helped us refocus our story and firmly established us as the category leader. He is a master storyteller, an incredible sparring partner, and a top intellect in his space."
- Ryan Wedig, Co-founder & CEO

  • Brand Discovery
  • Brand Platform
  • ICPs/Personas
  • Messaging
  • Narrative
  • Naming