We worked with Rob Nelson, Grow's founder and CEO, to update the company's messaging at three different stages of growth in its journey. Each major product iteration gave Grow a new opportunity to further clarify what it stands for and the benefits it provides customers. As we worked with Rob to articulate his vision, the ultimate insight was that everyone is a decision-maker and that, unlike more expensive and exclusive BI platforms, Grow empowers everyone to make data-driven decisions.

"Jed is one of the smartest guys I know. He's perceptive. He asks the right questions and drills down to the core issues. Jed helped craft our brand and communication style and strategy. He acted as a coach and mentor, providing tools, guidance, and oversight. The end result was exactly what we hoped."
- Rob Nelson, Founder & CEO

  • Brand Discovery
  • Brand Platform
  • ICPs/Personas
  • Messaging
  • Narrative
  • Collateral