Consensus

Serial entrepreneur Garin Hess had an idea for a software company that automates software demos. DemoChimp was an appropriate name for the business when it focused on serving small- to -medium-sized companies. When the company went upmarket, it needed an enterprise-worthy name. In collaboration with Garin, our founder, Jed Morley, rebranded the business to Consensus because the brand facilitates agreement among buying groups and decision-makers.

"Jed moved us from a small boxed-in brand to a brand that encompasses our main benefit."
– Garin Hess, Founder and CEO at Consensus

  • Brand Discovery
  • Brand Platform
  • Messaging
  • Narrative
  • Core Values
  • Naming