Fortress Clothing

Having secured a patent on its unique moisture-wicking foam material and having appeared on Shark Tank, Fortress Clothing had compelling customer success stories and exposure. However, the brand was still looking for a concise way to communicate the value of its products. Through a series of workshops with the founder and customer interviews, we focused the brand's messaging on its ability to keep customers "Warm to the Core" even when wet.

  • Brand Discovery
  • Brand Platform
  • Messaging
  • Narrative
  • Website Copy