Do Right Insurance

Garner Jensen grew his independent insurance company by doing right by clients: answering their calls and questions and finding the right insurance at the right rates. When Garn was ready to retire, his son-in-law bought the business. The new owner set his sights on building a brand that would resonate beyond the company's original footprint. Do Right insurance reflects the firm's founding values and leaves plenty of room to grow.

  • Brand Discovery
  • Brand Platform
  • ICPs/Personas
  • Messaging
  • Visual Brand Identity
  • Narrative
  • Naming