When CEO Aaron Allred called us, Simple Finance was undertaking an accelerated rebrand to Acima Credit. We uncovered insights into the emotional drivers behind the brand's inclusive lease-to-own (LTO) model and translated them into compelling brand messaging. Acima went on to serve customers at more than fifteen thousand merchants across forty-six states and sold to Rent-A-Centers for $1.65 billion.

"Jed is smart, insightful and incredibly talented in communicating effective on-brand messaging."
– Aaron Allred, Founder & CEO at Acima

  • Brand Discovery
  • ICPs/Personas
  • Messaging
  • Website Copy