The GRIT Center

Snow College had received funding from the Utah State Legislature to form an entrepreneurship center that would teach students, start businesses and create jobs in Central Utah. In collaboration with a team of school and civic leaders, we created a new category called ""rural entrepreneurship"" that sets the center apart and gave it a name -- The GRIT Center -- that reflects the passion and persistence of the people it serves.

"Jed is gifted at distilling the essence of the brand message. Jed is strategic and not afraid to tell clients what works and what doesn't. I really appreciated his ability to reign in conversations and keep us very focused on our objective."
- Stacy Yardley McIff, Interim President, Snow College

  • Brand Discovery
  • Brand Platform
  • ICPs/Personas
  • Messaging
  • Naming